Are Adult Nappies Now Outselling Children's Nappies?

Are Adult Nappies Now Outselling Children's Nappies?

With the rise of incontinence worldwide; adult nappies are now outselling nappies for children in Japan! In the UK, manufacturers believe that adult incontinence products will soon sell more than ones for menstruation. Previously incontinence products were being hidden on the bottom shelf, these days will soon be numbered. Adult nappies are now outselling nappies for babies in Japan. Incontinence is a common problem among the elderly population and, with the average age of populations across the world increasing, the Japanese market is leading the way. What is seen by some as an embarrassment or something to be ashamed of is becoming more acceptable in Japan and is seen as a huge business opportunity. We could therefore see this happening in the UK. 23% of the population in the UK will be 65-or-over by 2030, the ONS predicts, and the UK’s birth rate per woman has been below two since 1974. Over half of people above 70 and over a third of people between 50 and 69 years old have adult incontinence. Health care professional Dr Sarah Jarvis says that it is the most embarrassing thing for women to shop for, ahead of condoms. With Japan representing a wider global trend, a growing adult nappy industry in the UK might not be far away. Here at Incontinence UK we do not want your over active bladder to stop you from living independently or to disrupt your lifestyle. We therefore provide a wide range of incontinence products to suit your specific needs from incontinence pants to incontinence pads all suitable for people who suffer from incontinence.