11 August 2015
TENA Lady Launches “Never Be Afraid to Laugh” Advert Campaign!
Incontinence UK would like to share the latest TENA Lady campaign “Never Be Afraid to Laugh” with you. This new advert; which tackles the notion that bladder weakness can prevent women from living life to the full; focuses on laughing as one of life’s great pleasures.
Supported with a £3 million media investment, ‘Never Be Afraid to Laugh’ has launched with a new TV campaign across TENA Lady Pants products and the range of TENA Lady Pads.
“The ‘Never Be Afraid to Laugh’ campaign is all about giving women greater confidence to be themselves”, says TENA Lady Brand Manager, Rachael Sumner. “We know that women’s laughs are unique, so TENA Lady works hard to develop innovative purpose made products that are suited to individual requirements, for the very best security and protection.”
TENA also states: “A snort. A wheeze. A chuckle. Laughter, however it flows, is the most basic, natural human pleasure. A world without laughter simply doesn’t bare thinking about. Yet if you experience bladder weakness, we know laughter can be a trigger for urine leakage. You may feel you need to hold back. Our new campaign celebrates the freedom to laugh and all the infectious joy that laughter brings.
Because with the help of TENA Lady, no woman should ever be afraid to laugh again”.
Click here to see the video advert. We guarantee it will make you laugh!
TENA Lady offers triple protection against leaks, odour and moisture. Just slip a
packet into your handbag, have the confidence to live life to the full and never be afraid to laugh. Visit our Incontinence UK website for our wide range of ladies and men’s TENA products.
Best wishes
Incontinence UK Team
www.incontinenceuk.co.uk 
